Burch Marketing

Here are 50 high‑value client types that can justify $10k+ for a 20,000‑word flagship page, plus how to reach them and how to position your offer so you get busy and get paid.

50 potential targets for 20,000-word “flagship” pages
1) Political candidates (local/state/national) – platform/issues hub
2) Ballot initiatives/issue campaigns – explainer and get‑involved hub
3) Political parties/state committees – statewide volunteer/donor hub
4) Government programs – citizen guide to services/benefits
5) Economic development corporations – relocation/invest/incentives hub
6) Tourism boards/DMOs – “ultimate guide” to the destination
7) Luxury resorts/destination hotels – destination hub + trip planner
8) Theme parks/major attractions – planning guide and seasonal hub
9) Museums/cultural institutions – exhibitions + education hub
10) Universities/colleges – flagship program or admissions guide
11) Online degree providers/bootcamps – program comparison hub
12) Test prep/tutoring networks – exam master guide
13) Healthcare systems/hospitals – condition/treatment hub
14) Specialty clinics (fertility/oncology) – patient journey hub
15) Cosmetic surgery/med spas – procedures + safety + outcomes hub
16) Dental/orthodontic groups – treatments + financing hub
17) LASIK/ophthalmology clinics – candidacy + outcomes hub
18) Law firms (PI, immigration, IP) – practice area mega‑guide
19) CPA/accounting firms – tax strategy and entity guide
20) Wealth management/RIAs – retirement/wealth strategy hub
21) Real estate developers – project/investment/case hub
22) Luxury brokerages – high‑end neighborhood + buying guide
23) Real estate syndicators/funds – investor education hub
24) Home services franchises (HVAC/roofing) – homeowner master guide
25) Solar installers/renewables – incentives + ROI hub
26) EV charging networks – host/driver program hub
27) Construction/engineering firms – capabilities + project hub
28) Architecture firms – portfolio + design philosophy hub
29) B2B SaaS (enterprise) – category “definitive guide” + ROI hub
30) Cybersecurity vendors – framework/compliance hub
31) Data/cloud platforms – lakehouse/AI adoption hub
32) Industrial manufacturers – buyer’s spec/selection hub
33) Robotics/automation – ROI/use cases/implementation hub
34) Logistics/3PL/freight – mode/Incoterms/costing hub
35) Executive search/recruiting – C‑suite hiring playbook
36) HR tech/PEO – compliance/benefits/HR ops hub
37) E‑commerce brands (high AOV) – materials/care/fit/ethos hub
38) Luxury goods/jewelry/watches – provenance/guide hub
39) Yacht/jet brokers/charters – buyer/charterer master guide
40) Outdoor/adventure brands – activity skills/safety guide
41) Fitness equipment – programming + comparison hub
42) Nutraceuticals/supplements – ingredients/quality/usage hub
43) Course creators/infopreneurs – topic authority hub
44) Authors/book launches – ideas/research + bonus hub
45) Conference organizers – event “why attend” + agenda hub
46) Foundations/philanthropies – impact/initiatives hub
47) Nonprofits/advocacy orgs – issue explainer + action hub
48) Think tanks/research institutes – policy explainer hub
49) Fintech/crypto platforms – compliance/risks/use cases hub
50) App marketplaces/B2B app devs – category + integration hub

How to reach them (playbooks by cluster)
Foundations of your positioning
- Offer: “I build definitive 10k–30k word Authority Hubs that rank, educate, and convert. Done‑for‑you research, SME interviews, IA, on‑page SEO, conversion copy, and publication support.”
- ICP: High LTV, regulated/complex categories, or organizations that must educate deeply (legal, finance, healthcare, gov, enterprise B2B, destinations).
- ROI story: Reduce sales cycles, boost qualified leads, earn backlinks, unify messaging for teams, and become the go‑to resource in the category.
- Proof: 1–2 strong case studies, or create a spec “authority page” on your own site with traffic/backlink gains.

Prospecting channels and tactics
1) Partnerships (fastest path to deals)
- Who: SEO agencies, web design/dev studios, PR firms, political consultants, destination marketing agencies, RevOps/ABM agencies.
- How: Offer to be their “authority page” specialist when they win rebrands/SEO retainers. Create a one‑pager for partners with scope, timelines, and white‑label pricing.
- Find them: Clutch, UpCity, LinkedIn, local AMA/PRSA chapters, Campaigns & Elections vendor lists, Travel/DMO agency directories.

2) Targeted outbound (cold email + LinkedIn)
- Build lists via Sales Navigator, Apollo, Clearbit. Titles: Head of Content, VP Marketing, CMO, Communications Director, Campaign Manager, Development Director (nonprofits), Destination Marketing Director.
- Personalization triggers: Funding rounds, product launches, rebrands, RFPs, conference speaking, new clinic openings, new regulations, new election filings.
- Sample cold email (SaaS):
Subject: Your definitive [category] hub
Body: Noticed your push into [segment]. I build 10k–30k word Authority Hubs that become the #1 resource for [category]—SME interviews, IA, on‑page SEO, and conversion copy. Typical outcome: backlinks from industry sites and a go‑to page sales teams rely on. If helpful, I can share a 10‑page outline for “[Definitive Guide to X]” grounded in your ICP and top queries. Interested?
- Sample cold email (law/healthcare/local services):
Subject: The definitive [city] [practice] guide
Body: I create comprehensive patient/client education hubs that rank and convert—covering procedures, candidacy, risks, costs, and FAQs with clear CTAs and compliance in mind. Would a quick outline and SERP gap analysis for “[Service] in [City]” be useful to you?
- Sample LinkedIn DM:
Noticed you’re hiring for content and launching [initiative]. I specialize in 20k‑word Authority Hubs that consolidate scattered content into one high‑performing page. Open to a free outline showing what that would look like for you?

3) RFPs and procurement (bigger orgs)
- Tourism/DMOs, universities, government programs often issue RFPs for content hubs.
- Monitor: Bonfire, BidSync/Periscope, state procurement portals, Simpleview/Sojern networks for DMOs, university purchasing pages.
- Prep a short “capabilities + sample outline” PDF and a past performance sheet.

4) Communities and events
- Join and contribute: Superpath, Peak Freelance, Demand Curve, RevGenius, Pavilion Marketing, legal marketing groups, healthcare marketing associations, Destination International, Campaigns & Elections.
- Speak or write: “How an Authority Hub cut our sales cycle by 30%,” “Designing a 20k‑word page that actually converts,” “Turning SME interviews into link‑worthy pages.”

5) Inbound assets (prove it once, sell it many times)
- Publish your own 12–20k “Definitive Guide to Authority Hubs” with real examples, templates, and a before/after audit.
- Create 2–3 vertical‑specific demo outlines (e.g., “The Ultimate Guide to [Procedure] in [City],” “The CISO’s Guide to [Framework],” “The Investor’s Guide to [Asset Class]”).
- Offer a free 10‑page outline + SERP gap analysis as your lead magnet.

Segment‑specific outreach notes
- Political candidates/ballot initiatives: Reach campaign managers, digital directors, or consultants. Find them via FEC/state filings, LinkedIn, state party vendor lists, and Campaigns & Elections marketplace. Pitch a single ADA‑compliant issues hub that unifies platform, volunteer, and donate CTAs. Emphasize speed, clarity, accessibility, and compliance.
- Government/DMOs/universities: Look for comms/marketing directors and open RFPs. Reference accessibility, plain‑language, multilingual options, and stakeholder coordination.
- Healthcare/clinics/hospitals: Target marketing directors. Offer medically reviewed content workflows, risk disclosures, and patient‑centric conversion UX.
- Legal/finance: Show you understand compliance and E‑E‑A‑T. Offer SME interview process and citation standards.
- Enterprise B2B/SaaS/cyber/data: Pitch a “category hub + ROI calculators + buyer’s guide” that sales uses in late‑stage deals. Offer to interview SEs/PMs/customers.
- Real estate/dev/franchises: Focus on local SEO, permit/zoning info, financing, timelines, and portfolio case studies.
- Luxury/e‑com: Position as brand story + materials + care + provenance plus internal linking to PDPs.

Packaging, pricing, and getting paid
- Core package: The Flagship Authority Hub (12k–25k words)
Includes: discovery and SME interviews; information architecture; detailed outline; research and citations; long‑form copy with on‑page SEO; conversion strategy (CTAs, forms, lead magnets); internal linking plan; basic schema recommendations; publishing QA; social/email snippets; 2 rounds of revisions.
Typical price: $7,500–$18,000 depending on complexity, interviews, compliance, and design support.
Timeline: 4–6 weeks.
- Add‑ons (upsell):
- Design/layout collaboration and page build
- Custom graphics/diagrams and image sourcing
- Localization/translation
- Link outreach to resource pages
- Updating related cluster articles
- Analytics and 90‑day optimization
- Payment terms:
- 50% deposit to start
- 30% on first full draft
- 20% on final delivery/sign‑off
- Kill fee clause (25–40% of remaining) and late fees
- Scope control:
- Define acceptance criteria, number of SMEs, interview count, revision rounds, and word range (±10%).
- IP transfer upon final payment.
- Compliance and review responsibilities (client legal/medical sign‑off).
- Fast entry offer:
- Paid Blueprint: $750–$1,500 for an outline + IA + SERP gap analysis + SME plan. Credited toward full project within 30 days.

Process that closes deals
- Discovery call agenda (30 minutes):
- Goals, audiences, and stakes
- Current content gaps and sales objections
- Key SMEs and approvals
- SEO priorities and conversion goals
- Scope, timeline, budget comfort
- Proposal structure:
- Executive summary (outcomes)
- Scope and deliverables
- Timeline and milestones
- Investment and terms
- Assumptions and client responsibilities
- Next steps (deposit invoice + kickoff date)
- Case study template:
- Situation: fragmented content, lost deals, thin pages
- Approach: SME interviews, IA, 20k hub, conversion plan
- Results: backlinks earned, time on page, qualified leads, pipeline influenced, sales enablement adoption
- Artifacts: screenshots, outline excerpts, testimonial

Lead generation math (to stay busy)
- Aim for 2 large projects/month.
- Expect 5–8% meeting rate on quality personalized outreach.
- Work backwards: 30–50 high‑quality touches/week across cold email, LinkedIn, and partner intros will typically yield 2–4 discovery calls and 1–2 closes if your proof is solid.

Quick assets to create this week
- A one‑page PDF: “The 20,000‑Word Authority Hub” (deliverables, timeline, pricing band, results)
- Two sample outlines (one B2B SaaS, one local high‑LTV service like a clinic or law firm)
- A short Loom walkthrough of your process
- A landing page on your site with your offer, FAQs, timeline, and a calendar link
- A reference list of SMEs you’ve interviewed (or can access) and your review workflow

If you want, tell me your top two verticals and I’ll draft two tailored outreach emails and a 10‑page outline concept you can use as your lead magnet.